India’s landscape is literally strewn with technology companies. Each manager at each company has some social network or history and recognition in some field to draw a stream of projects from. There is a very small amount of content that exists to tell the stories of this enormous chunk of India’s workforce. Because of this absence of content, most of these technology companies know that they are less visible than a content studio of similar or comparable size.
Notice the two uses of the word content in the above paragraph. The content industry ensures that there is little or no content available that is able to tell the story of the vast technological universe of India. The content industry expects to be paid for what it considers to be a service. Actually, it is not a service.
It is the primary job of every creative person to journal the times that they live in. If I am a storyteller and If I claim to tell stories of the world as it exists, I cannot expect to be paid just to tell some of these stories.
We are living in a world without knowing enough about what goes on in it.
As a storyteller, I have done the same. I have told technology company leaders that I will write their stories but they will have to pay me money for it! Only now do I realise that in this process there is a vast set of stories that have remained untold. I need to be more invested in the distribution and monetisation of my stories. I need to develop a consistent quality that helps me in developing a consistent audience for these stories.
Expecting actors to pay for the privilege of having their stories told is not a great business model.
I have been oblivious to a whole world of stories so far. But this will change now.
With each post in this series, I will tell attempt to tell the story of at least one technology company which I have come across and tell it as concisely as I can.